Some business “fundamentals” change over time. Others don’t, and the lessons of “Marketing Myopia” continue to apply fifty-four years after publication. Theodore Levitt was born in 1925 in Germany, and in 1935, with his family, fled Nazi Germany for the US. He earned a PhD in Economics from Ohio State University, began teaching at North […]
From The Blog
The Fundamental Challenge of Strategy in Technology-based Companies
May 22, 2014 by Greg Hopper StrategyWe will talk in more detail about how technology is adopted, but suffice it to say that some people are more comfortable with new things than other people are. Most of us have heard of “early adopters”, “laggards” and the like. Figure 1 [http://en.wikipedia.org/wiki/File:Diffusion_of_ideas.svg] shows the classic bell curve of technology adoption; time moves to the […]
What is a Strategy, and Why Do I Need One?
May 12, 2014 by Greg Hopper Strategy Value MigrationWhat is a strategy, and why do I need one? Good questions — glad you asked! Let’s take them in order. What is a strategy? Broadly, a strategy is a plan for setting long term goals and putting in place the actions (tactics) for achieving them. It will describe how you allocate resources to achieve your […]
What Product Managers can learn from Apple
April 16, 2014 by Greg Hopper StrategyI had the pleasure of giving a talk on “Product Strategy Lessons from Apple” at the ProductCamp RTP “unconference” on Saturday, April 12. It was great to interact with the audience during and after the event. Please click “Continue Reading” to get a link to the slides: Product Strategy Lessons from Apple – ProductCamp RTP
Apple and Amazon TV: The end of the cable TV monopoly?
April 3, 2014 by Greg Hopper UncategorizedIn “Apples and Oranges: Amazon moves into the Apple TV space” appears a very interesting phrase: The unit will offer many of the same channels, or “apps” in the Amazon parlance. These include Netflix, Hulu Plus, WatchESPN, SHO Anytime, Bloomberg, and Vevo. Streaming music services including Pandora and iHeart Radio should follow soon after launch. The idea of “apps” taking the role of […]